FashionBrandXBRAND KITDownload everything

FashionBrandX

Brand direction, collection campaigns and reputation for fashion businesses. Give every launch a point of view—and every customer a clearer reason to…

fashionbrandx.com

Core identity

Logo suite

Download logo suite

Clear space: 0.12 × the logo height on every side
Minimum size: Horizontal 239px · Stacked 133px · Wordmark 120px · Symbol 32px · Avatar 48px

Primary logo (horizontal)

horizontal-color.svg9.7 KB · 526×104Download
horizontal-color.png42 KB · 1600×316Download

Stacked / vertical logo

stacked-color.svg9.7 KB · 357×249Download
stacked-color.png70 KB · 1600×1116Download

Logomark / symbol

symbol-color.svg447 B · 128×128Download
symbol-color.png33 KB · 1024×1024Download

Wordmark

wordmark-color.svg9.5 KB · 409×68Download
wordmark-color.png42 KB · 1600×266Download

Emblem / badge

avatar-color.svg556 B · 512×512Download
avatar-color.png13 KB · 512×512Download

Full colour on dark

horizontal-reverse-color.svg9.7 KB · 526×104Download
horizontal-reverse-color.png33 KB · 1600×316Download
stacked-reverse-color.svg9.8 KB · 357×249Download
stacked-reverse-color.png58 KB · 1600×1116Download
wordmark-reverse-color.svg9.6 KB · 409×68Download
wordmark-reverse-color.png29 KB · 1600×266Download
symbol-reverse-color.png33 KB · 1024×1024Download
symbol-reverse-color.svg455 B · 128×128Download
avatar-reverse-color.svg564 B · 512×512Download
avatar-reverse-color.png12 KB · 512×512Download

Mono black

horizontal-black.png38 KB · 1600×316Download
horizontal-black.svg9.7 KB · 526×104Download
stacked-black.svg9.7 KB · 357×249Download
stacked-black.png66 KB · 1600×1116Download
wordmark-black.svg9.5 KB · 409×68Download
wordmark-black.png38 KB · 1600×266Download
symbol-black.svg447 B · 128×128Download
symbol-black.png33 KB · 1024×1024Download
avatar-black.svg556 B · 512×512Download
avatar-black.png13 KB · 512×512Download

Mono white / reversed

horizontal-white.svg9.7 KB · 526×104Download
horizontal-white.png30 KB · 1600×316Download
stacked-white.svg9.7 KB · 357×249Download
stacked-white.png51 KB · 1600×1116Download
wordmark-white.svg9.5 KB · 409×68Download
wordmark-white.png29 KB · 1600×266Download
symbol-white.svg447 B · 128×128Download
symbol-white.png26 KB · 1024×1024Download
avatar-white.svg556 B · 512×512Download
avatar-white.png14 KB · 512×512Download

Single brand colour

horizontal-primary.svg9.7 KB · 526×104Download
horizontal-primary.png44 KB · 1600×316Download
horizontal-secondary.svg9.7 KB · 526×104Download
horizontal-secondary.png42 KB · 1600×316Download
stacked-primary.svg9.7 KB · 357×249Download
stacked-secondary.svg9.7 KB · 357×249Download
stacked-primary.png72 KB · 1600×1116Download
stacked-secondary.png72 KB · 1600×1116Download
wordmark-primary.svg9.6 KB · 409×68Download
wordmark-secondary.svg9.6 KB · 409×68Download
wordmark-primary.png44 KB · 1600×266Download
wordmark-secondary.png42 KB · 1600×266Download
symbol-primary.svg449 B · 128×128Download
symbol-primary.png33 KB · 1024×1024Download
symbol-secondary.svg451 B · 128×128Download
symbol-secondary.png35 KB · 1024×1024Download
avatar-primary.svg558 B · 512×512Download
avatar-primary.png12 KB · 512×512Download
avatar-secondary.svg560 B · 512×512Download
avatar-secondary.png13 KB · 512×512Download

Logo source files

logo.svg9.7 KB · 526×104Download
mark.svg426 B · 128×128Download

Core identity

Colour palette

Primaryprimary
HEX
#B3905F
RGB
179, 144, 95
HSL
35°, 36%, 54%
CMYK
0, 20, 47, 30
Aa2.97 · FailAa7.07 · AAA
--brand-primary
Secondarysecondary
HEX
#282322
RGB
40, 35, 34
HSL
10°, 8%, 15%
CMYK
0, 13, 15, 84
Aa15.51 · AAAAa1.35 · Fail
--brand-secondary
Whiteneutral
HEX
#FFFFFF
RGB
255, 255, 255
HSL
0°, 0%, 100%
CMYK
0, 0, 0, 0
Aa1.00 · FailAa21.00 · AAA
--brand-white
Blackneutral
HEX
#111111
RGB
17, 17, 17
HSL
0°, 0%, 7%
CMYK
0, 0, 0, 93
Aa18.88 · AAAAa1.11 · Fail
--brand-black
Paperbackground
HEX
#FCFBF9
RGB
252, 251, 249
HSL
40°, 33%, 98%
CMYK
0, 0, 1, 1
Aa1.03 · FailAa20.31 · AAA
--brand-paper
Inktext
HEX
#171717
RGB
23, 23, 23
HSL
0°, 0%, 9%
CMYK
0, 0, 0, 91
Aa17.93 · AAAAa1.17 · Fail
--brand-ink

Core identity

Typography

Download typography

AaThe quick brown fox jumps over the lazy dog400500600700
Loraheading
Weights 400, 500, 600, 700Headingsfont-family: "Lora", sans-serif;Get the font
AaThe quick brown fox jumps over the lazy dog400500600700
Source Sans 3body
Weights 400, 500, 600, 700Body textfont-family: "Source Sans 3", sans-serif;Get the font
AaThe quick brown fox jumps over the lazy dog700
Palatinodisplay
Weights 700Logo lettering (artwork)font-family: "Palatino", sans-serif;

Font files

TXTOFL.txt4.3 KBDownload
TTFLora[wght].ttf207 KBDownload
TTFLora-Italic[wght].ttf216 KBDownload
TTFSourceSans3-Italic[wght].ttf386 KBDownload
TTFSourceSans3[wght].ttf631 KBDownload

Core identity

Voice & messaging

Elevator pitch: Brand direction, collection campaigns and reputation for fashion businesses. Give every launch a point of view—and every customer a clearer reason to…

Core identity

Brand guidelines

Download brand guidelines

Hosted guidelines page: https://fashionbrandx.com/brand/identity/brand-guidelines.html

Brand book

PDFbrand-guidelines.pdf472 KBDownload
HTMLbrand-guidelines.html11 KBDownload

Visual language

Patterns, textures & gradients

Download patterns, textures & gradients

Patterns

pattern-01.png81 KB · 1200×1200Download
pattern-01.svg2.6 KB · 1200×1200Download
pattern-02.svg2.6 KB · 1200×1200Download
pattern-02.png74 KB · 1200×1200Download
pattern-03.png78 KB · 1200×1200Download
pattern-03.svg2.6 KB · 1200×1200Download

Visual language

Motion & animation

Download motion & animation

Animated logo

animated-symbol.svg4.1 KB · 200×200Download
animated-logo.svg14 KB · 594×141Download
animated-logo-loop.svg14 KB · 594×141Download
animated-symbol.webp25 KBDownload

Transitions & loaders

loader.svg4.1 KB · 200×200Download
CSSloader.css5.4 KBDownload
HTMLloader.html3.7 KBDownload
static-loader.svg1.7 KB · 200×200Download

Digital & web

Favicons & app icons

Download favicons & app icons

theme-color: #171717
Manifest background colour: #FCFBF9

favicon.svg

favicon-dark.svg531 B · 128×128Download
favicon-light.svg531 B · 128×128Download

favicon.ico

favicon.ico2.2 KBDownload

Apple touch icon

apple-touch-icon.png3.4 KB · 180×180Download

Android / PWA icon

android-light-192.png3.6 KB · 192×192Download
android-dark-192.png3.3 KB · 192×192Download

PWA icon

android-light-512.png14 KB · 512×512Download
android-dark-512.png11 KB · 512×512Download

Maskable icon

android-maskable-light-512.png12 KB · 512×512Download
android-maskable-dark-512.png8.8 KB · 512×512Download

Other files

safari-pinned-tab.svg426 B · 128×128Download
WEBMANIFESTsite.webmanifest873 BDownload
ZIPfavicon-set.zip77 KBDownload
android-maskable-light-192.png3.3 KB · 192×192Download
android-maskable-dark-192.png2.9 KB · 192×192Download

Digital & web

Website & share images

Download website & share images

Default page title: FashionBrandX | Fashion Branding & Marketing Agency
Meta description: Brand direction, collection campaigns and reputation for fashion businesses. Give every launch a point of view—and every customer a clearer reason to…

Open Graph image

open-graph.png60 KB · 1200×630Download
open-graph.svg171 KB · 1200×630Download

Digital & web

Design tokens & UI kit

Download design tokens & ui kit

CSS variables Tailwind v4 theme Design tokens JSON

UI kit source

CSSbrand-tokens.css1.1 KBDownload

Digital & web

Email kit

Download email kit

Email signature

HTMLemail-signature.html1.2 KBDownload

Newsletter header

email-header.png38 KB · 1200×400Download
email-header.svg51 KB · 1200×400Download

Marketing

Marketing collateral

Download marketing collateral

Tri-fold brochure

PDFbrochure.pdf823 KBDownload
brochure-outside.svg367 KB · 1212×864Download
brochure-inside.png429 KB · 3579×2551Download
brochure-outside.png470 KB · 3579×2551Download
brochure-inside.svg413 KB · 1212×864Download

Other files

website-qr.svg3.7 KB · 37×37Download

Print & merchandise

Stationery

Download stationery

Business card

PDFbusiness-cards.pdf106 KBDownload
business-card-front.png57 KB · 1134×662Download
business-card-front.svg49 KB · 960×560Download
business-card-back.png52 KB · 1134×662Download
business-card-back.svg70 KB · 960×560Download

Letterhead

PDFletterhead.pdf124 KBDownload
letterhead.png104 KB · 2551×3578Download
letterhead.svg73 KB · 864×1212Download

Print & merchandise

Documents & presentations

Download documents & presentations

Presentation deck

presentation-cover.png122 KB · 1920×1080Download
presentation-section.png105 KB · 1920×1080Download
presentation-cover.svg171 KB · 1920×1080Download
presentation-section.svg161 KB · 1920×1080Download

Media & communications

Video kit

Download video kit

Meeting background

virtual-background.png60 KB · 1920×1080Download
virtual-background.svg27 KB · 1920×1080Download